Agency Partner Program

The PPC Department
Your Agency Wishes
It Had.

Stop turning down paid media work. Stop overpaying for senior PPC hires that ghost you in six months. Plug Triad into your agency and instantly offer the kind of paid media product your clients actually want. No hiring. No training. No babysitting.

Your New PPC Department
Powered by Triad
🎯
PPC Strategist
Senior · 10+ yrs
🛠️
Tech & Tracking
GTM, GA4, tags
🤝
Sales Support
Pitches & audits
👥
Account Lead
Your single POC
In-House Cost
$265K/yr
+ benefits & overhead
With Triad
Flex
scale up or down
The PPC Problem

Most agencies are great at SEO. And terrible at paid media.

You see it every quarter. A client asks about Google Ads. You say yes, because what else do you say? Then you scramble — hand it to a junior, or hire a "specialist" who turns out to be a glorified button-pusher. Three months later the budget is bleeding and the client is asking pointed questions.

The honest truth: a real senior PPC hire costs $150K+ and takes months to onboard. Most agencies can't justify it for one channel. So they punt. And lose the work to someone who already has the team.

The Hidden Cost
Building a real in-house PPC team, annualized:
Senior PPC Strategist
$140K
Benefits + Overhead
$80K
Tools, training, recruiting
$45K
$265,000
Before you've onboarded a single client
What you actually get

Not a vendor. Not contractors.
A whole department.

When you partner with Triad, you're not buying hours. You're plugging in a complete PPC operation: strategy, execution, tracking, reporting, and sales support. Designed to slot into your agency like it was always there.

Senior strategy from day one

Every account is led by someone with 10+ years in paid media. No juniors, no rotating hand-offs, no learning on your dime. The strategist who wins the pitch is the strategist who runs the account.

Full campaign execution

Build, launch, optimize, scale. Google, Microsoft, Meta, LinkedIn, Amazon, LSAs. Weekly optimizations, A/B tests, audience work, creative direction. The daily blocking and tackling, done right.

Tracking & tech setup

GA4, GTM, server-side, CRM integrations, call tracking, offline conversion uploads. We set up the measurement infrastructure your clients need, or audit and fix what's broken.

White-label reporting

Branded reports your clients see with your logo, your voice, your dashboards. Monthly performance reviews, strategy decks, executive summaries. Done to your standard, not ours.

Sales enablement & pitches

We'll join your sales calls, run free audits for your prospects, build pitch decks, and help you close. When you sell paid media, we sell with you. Not from the sidelines.

Productize your PPC offer

No PPC product yet? We'll help you build one. Pricing structure, go-to-market, ClickUp setup, SLAs, tech stack. The operational scaffolding to launch a paid media service inside your agency.

How we work with you

Three ways to plug us in.
Pick the one that fits.

White Label

Invisible. We're you.

We operate fully behind the scenes. Your clients see your brand, your reports, your team. We deliver. You take the credit.

Best for
Established agencies with strong client relationships who want to quietly add paid media without changing their brand story.
Branded reporting & dashboards
No direct client contact from us
Internal-only Slack channel
Your name on everything

Gray Label

"My PPC partners."

You position us as your specialist team. Your client knows we exist. You own the relationship; we bring the depth. Faster decisions, no telephone games.

Best for
Agencies that want to move fast and prefer their clients knowing they work with best-in-class specialists rather than doing everything in-house.
We join client calls when needed
You own the relationship
Faster decisions, less friction
Triad credited as your partner team

Full Department

Productize PPC with us.

For agencies launching or relaunching paid media. We build the offer end-to-end: pricing, GTM, tech stack, SOPs, sales process. A working department in 60 days.

Best for
SEO or creative agencies that have been turning down PPC work and want to finally say yes with a real, productized service behind them.
PPC product strategy & pricing
Full ops setup (ClickUp, tools, SLAs)
Sales enablement & first pitches together
Ongoing fulfillment as you scale
Why agencies choose us

Triad vs. The Alternatives

Three ways to add paid media to your agency. Only one of them actually works long-term.

Hiring In-House
Build your own PPC team
$265K+ fully loaded for a real senior team, before a dollar of revenue
3-6 months to recruit, then 3-6 more to onboard properly
Attrition risk. Average paid media tenure is 18 months.
Fixed cost regardless of how many clients you actually sell
You're the manager, even if you don't know the platforms
Cheap Outsourcing
Offshore PPC vendor
Junior operators following checklist templates
Time zone gaps slow everything down
Communication friction kills client trust
No strategic input. Just task execution.
You still own all the strategy & client problems
✓ Triad Partner
Senior PPC department, on demand
Senior strategists from day one. No hiring, no training.
Scale up or down based on client wins, no fixed cost trap
US-based, real-time comms, same-day responses
Strategy + execution + tracking + reporting bundled
Sales enablement included. We'll close with you.
"

We've worked with Triad on a number of key PPC accounts on multiple ad platforms for clients and find them extremely knowledgeable, responsive, and great to work with. I would highly recommend them to anyone looking for a reliable, results-driven paid advertising partner.

DW
David Ward
CEO · Meticulosity (Partner Agency)
"

At Blossom Strategies, we are very selective about the partners we bring into our ecosystem, but Triad Media Lab has exceeded every expectation. Their data-first mindset, iterative creative testing, and genuine investment in understanding our brand make them a seamless extension of our own department. Many more successful quarters ahead.

JU
Joe Ulisano
CEO & Founder · Blossom Strategies (Partner Agency)
"

Francisco and Alfredo are great. They have always been quick to find solutions and achieve real results for every company I've brought them into. We have walked alongside each other in the growth of more than 50 companies and they have always been an exceptional resource.

UH
Uriah Hon
Partner & CRO · Omada Services (Partner Agency)
Getting Started

From intro call to live client in two weeks.

We've onboarded enough partners to know exactly what slows things down, and what to skip. Here's the path most partners follow.

Step 01
Partner Intro Call

30 minutes. We learn your agency, your clients, your current PPC pain. No pitch, no slides. Just clarity on whether we're a fit and what model makes sense.

Step 02
Engagement Setup

We pick the model (white / gray / full department), set up the partnership terms, agree on pricing, and define how we communicate. Light paperwork, no long contracts.

Step 03
First Client Onboarding

You bring your first account, whether an existing client or a new pitch. We jump in immediately. Audit, strategy, build, launch. You see how we work under real conditions.

Step 04
Scale Together

As you sell more PPC work, we absorb the load. Need help on a pitch? We're there. Tech issue? We fix it. You grow the offer. We make sure it actually works.

Stop turning down paid media work.
Start saying yes.

30 minutes. No pitch deck. We'll walk through your agency, your clients, your PPC situation, and figure out if a partnership makes sense. If it doesn't, we'll tell you that too.

  • Senior PPC practitioners on every call
  • No long-term contracts, cancel anytime
  • US-based team, real-time communication
  • 98% partner retention because the work earns it

Common Partner Questions

If something's missing, just ask on the intro call. We don't dodge hard questions.

Flexible. Some partners pay us a flat monthly retainer per client (so they keep all the upside on their margin). Others prefer a percentage-of-spend model. Some bundle our services into their existing client agreements with a partner-favorable rate. We adapt to what makes commercial sense for your agency. We'll walk through all the options on the intro call.
That's one of our most common partner profiles: agencies (usually SEO-focused) who've been turning down PPC work and want to finally say yes. We'll help you build the offer from scratch: pricing model, service tiers, GTM strategy, sales pitch, ClickUp project templates, and your first few client onboardings. You'll have a real productized PPC service in 60 to 90 days.
Only if you want them to. Under full white-label, we're invisible: branded reports, no client-facing presence, internal Slack channels only. Under gray-label, we're positioned as your trusted PPC partners and may join client calls when strategy needs to be discussed. You set the rules. We follow them.
Yes, within reason. We've absorbed 5+ new accounts in a month for partners before. Our team is built to flex with our partners' wins. The honest constraint: if you sign 20 new PPC clients in a week, we'll need a couple weeks to staff up properly. We'd rather tell you that than say yes and underdeliver. Communication on pipeline is everything.
Google Ads, Microsoft Ads (Bing), Meta (Facebook & Instagram), LinkedIn Ads, Amazon Ads, and Google Local Service Ads. Plus full tracking infrastructure: GA4, GTM, server-side tracking, CRM integrations, call tracking. If a client needs something we don't run, we'll tell you upfront rather than say yes and figure it out later.
No long-term lock-ins. The partnership operates on a rolling basis with 30-day notice. We'd rather earn your business every month than rely on a contract to keep you. The vast majority of our partners stay for years. But if it stops working, you should be able to walk.