Who We Are

Eleven years.
Zero shortcuts.

Senior practitioners who spent years mastering paid advertising inside the industry, then built something more personal: a team where every client gets direct access to the people doing the actual work.

"

At Blossom Strategies, we are very selective about the partners we bring into our ecosystem, but Triad Media Lab has exceeded every expectation. Their data-first mindset, deep understanding of our brand, and relentless focus on results make them a seamless extension of our own department.

JU
Joe Ulisano
CEO & Founder · Blossom Strategies
Senior team on every account
The people you meet are the people who run your campaigns.
Revenue as the only metric
ROAS, CPL, pipeline. No vanity numbers.
Rolling monthly agreements
We earn your business every month. No lock-in.
Credentials

Certified across every platform we manage

Active certifications maintained by the people actually running your campaigns.

Google Partner
Meta Certified Media Buying Professional
Microsoft Advertising Certified
HubSpot Solutions Provider
Amazon Ads Verified Partner
CallTrackingMetrics Partner
2010s
Building the craft
Our founders spent years managing millions in ad spend for major brands, developing deep expertise across every paid channel and learning what it takes to drive results at scale.
The shift
An opportunity
We saw a clear gap in the market: growth-stage businesses with real budgets who deserved direct senior attention, full transparency, and a partner with genuine skin in the game.
Founded
Triad Media Lab is born
Senior-level expertise, transparent pricing, honest communication, and a model built on retention — not lock-in. If you stay because results are great, we all win.
Now
Proven & growing
98% client retention. $12.3M+ in managed spend. Direct clients and partner agencies across home services, healthcare, legal, dental, eCommerce, and more.
Our story

Precision
over promises.

After years building expertise inside the industry, we saw an opportunity to do things differently: a senior-led team where every client gets direct access to the people doing the work, full transparency on what's happening, and a partnership built around real results.

We started Triad on that idea. Senior practitioners on every account, direct communication, and results as the only metric that matters. When you work with us, you work with the people actually building and managing your campaigns. And we earn your business every quarter — no long-term lock-in.

It's a simple idea executed obsessively: do excellent work, communicate honestly, and let the results keep clients around. So far, it's working.

The founders

The people behind the work

No layers, no handoffs. The senior team you meet on the first call is the team running your campaigns.

Francisco Lacayo
Francisco Lacayo
Co-Founder & Head of Partnerships

Francisco has spent over a decade building paid search programs at the highest level. Before Triad, he served as Chief Revenue Officer at a Google Premier and INC 5000-ranked agency. He has been nominated for Microsoft's Trailblazer of the Year award and has been invited by both Google and Microsoft to speak at several industry conferences, including SXSW. He is the first person on every new client call and the driving force behind Triad's growth and partnerships.

Google AdsMicrosoft AdsSearch StrategyAccount Architecture
Alfredo Pereira
Alfredo Pereira
Co-Founder & Head of Product

Alfredo leads paid search and paid social strategy at Triad, with deep expertise across Google Ads, Meta, LinkedIn, and Amazon Ads. Before Triad, he led premier and VIP client teams, managing the agency's most complex and high-value accounts. He has helped scale eCommerce and B2B clients from six to seven figures in monthly revenue and built the internal systems that keep every account running at its best. His obsession is building things that compound.

Google AdsMeta AdsLinkedIn AdsPaid Social Strategy
What sets us apart

Four things we refuse to compromise on

Not aspirational values on a slide. The actual operating principles behind every decision we make.

01
Senior Execution
Big-agency expertise.
Boutique attention.

Every campaign is built and managed by someone with 10+ years of hands-on experience. No juniors, no handoffs, no "your manager is on vacation." You work with the people who know what they're doing.

02
Radical Transparency
You'll always know
exactly where you stand.

No smoke and mirrors, no vanity metrics. You get real data, plain-language explanations, and direct answers. If something's not working, we tell you before you have to ask.

03
Results-First Model
We don't get comfortable
if you're not growing.

Our rolling agreements exist because we believe we should earn your business every quarter. Long-term contracts protect agencies, not clients. If we deliver, you'll stay. If we don't, you shouldn't be locked in.

04
Global Reach, Local Feel
Bilingual. Borderless.
Built for real businesses.

Our fully bilingual team has worked with B2B and B2C businesses across the US, Latin America, Canada, and Europe. Marketing isn't one-size-fits-all across geographies, industries, or languages — and we tailor accordingly.

Our tech partners

Let's have a
real conversation.

No pitch deck. No proposal you didn't ask for. Just 30 minutes with the people who'll actually run your campaigns, to see if we're the right fit for your business.

  • No long-term contracts, cancel anytime
  • Direct access to founders, from the first call
  • Bilingual team serving clients in English and Spanish
  • 98% client retention because the work earns it